Product Design · Creative Direction

Wunderman Thompson trusted our team to design a giant metaverse installation based off their recent metaverse business report, “Into the Metaverse”. The experience examined different industry trends that had begun to occur around branded metaverse offerings — like gamification, events, travel, experiential marketing, fashion, and learning.

The space was designed to capture the brand qualities of WT — nature, technology, modernity. It was heavily inspired by the Amazon Spheres in Seattle, WA, which are half botanical garden and half business meeting space. As you walk through the structure different rooms jutted from the path, each contained a chapter of the metaverse report, varying in design and interaction type.