Project

McDonald’s Feel Good Marketing Awards

Creative Direction · 3D Environment Artist

Overview

Our team @ Odyssey was asked to develop a metaverse experience for McDonald’s annual Feel Good Marketing Awards. This was the first time McDonald's hosted an event in the metaverse and for most attendees, their first 3D experience at all.

I was responsible for creative direction and 3D environment design. The goal was to recreate their McDonald’s Chicago headquarters, complete with an immersive video gallery that showcased the nominees from each country. Attendees were guided through the environment, to eventually the top floor where a stage had the CEO and CMO streamed in live through mo-cap > avatar capture.

The main challenges was working with McDonald’s design team to bring their historic brand elements into a 3D space (leaning heavily as it turns out on their HQ architectural elements).

Results

• 📢 GPU provisioning strategy written up by Coreweave, with quote by their CTO
• 🏆 Nominated for a Webby

Media